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District wins Award of Excellence from Wisconsin School Public Relations Association

November 7, 2019 


The Wauwatosa School District was recently honored by the Wisconsin School Public Relations Association (WSPRA) with a Spectrum Award of Excellence - Best in Category for its work in school communications. 


WSPRA presented the Spectrum Awards at its recent annual conference, Nov. 6-8, in Oshkosh, Wis. The Wauwatosa School District earned an Award of Excellence, as well as Best in the Calendar Category for its annual printed District Calendar - #TosaProud - for the 2019-2020 school year. 


Spectrum Awards recognize high-quality public relations efforts produced by or on behalf of Wisconsin school districts. This year, this statewide competition honored 47 school districts with awards.


“Spectrum Award winners exemplify the very best communications work in school districts across the state,” said WSPRA President Christina Brey. “The winners demonstrate the value of engaging stakeholders in order to build community support for Wisconsin’s schools.”


WSPRA’s Spectrum Awards are judged by members of other school public relations associations throughout the United States, including from Illinois, North Dakota, Minnesota, Michigan, Iowa, New York, and South Carolina. All entries were judged on a 30-point scale in six areas: goals and objectives, research and planning, execution and evaluation, results, language, and design. 


This summer, the District won a National Golden Achievement Award from NSPRA in recognition of exemplary public relations for the district's referendum informational communication campaign. 


The Wisconsin School Public Relations Association (WSPRA) is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). The mission of WSPRA is to expand the capacity of its members to provide effective communication management for the purpose of strengthening educational opportunities for all students.